K Cups are certainly on the move this week and besides heading for Starbucks, it has been announced that grocery chain Kroger is stepping into the market.
Kroger will offer their own brand of K Cup single coffee servings compatible with Keurig brewers. This is another example of how powerful the once small, single cup brewing niche has become.
Consumers are beginning to understand that they can have high quality single brewed coffee in their homes and offices without paying such a high price in both cost and convenience.
Coffee industry insiders wonder if the increased competition among K Cup manufacturers will squeeze the profits right out of their beans along with that rich coffee taste.
Read more about K Cups heading to Kroger: http://in.reuters.com/article/2012/06/11/kroger-kcups-idINL1E8HB22V20120611
Showing posts with label K Cups. Show all posts
Showing posts with label K Cups. Show all posts
Thursday, July 5, 2012
Wednesday, July 4, 2012
Why Is Starbucks Selling K Cups?
It may sound strange that Starbucks is going to start selling K Cups in some of their retail stores next week. To many observers it seems like direct competition with their fabulously overpriced frappy drinks, but it's good business.
Starbucks has seen incredible growth in K Cup sales in other retailers and plans to take advantage of the trend. The move is proof positive that K Cups are not considered a fad and have become the preferred choice in at home brewing.
Find out if your local Starbucks is going to carry K Cups here: http://www.businessweek.com/news/2012-06-07/starbucks-to-sell-k-cups-for-green-mountain-s-keurig-next-week
Starbucks has seen incredible growth in K Cup sales in other retailers and plans to take advantage of the trend. The move is proof positive that K Cups are not considered a fad and have become the preferred choice in at home brewing.
Find out if your local Starbucks is going to carry K Cups here: http://www.businessweek.com/news/2012-06-07/starbucks-to-sell-k-cups-for-green-mountain-s-keurig-next-week
Tuesday, July 3, 2012
My K Cup Coffee Fascination
My K Cup Coffee Fascination seems to continue without much prodding from me. I'm ordering my usual brands and enjoying them but I never really stopped to think about how k cups actually work.
To me they look like those individual coffee creams from my childhood, only bigger. But I have to give props to Keurig for this fascinating little device. Take a look:
So technically this instant coffee isn't really instant coffee because the coffee is being brewed inside the K cup. Obviously it only works in a special brewer but the process is very impressive.
When you press Brew, the seal is broken and pressurized water mixes with the coffee and forces its way through the filter into your coffee cup. That's the basics of real brewing but just on a tiny scale.
Who knew?
To me they look like those individual coffee creams from my childhood, only bigger. But I have to give props to Keurig for this fascinating little device. Take a look:
So technically this instant coffee isn't really instant coffee because the coffee is being brewed inside the K cup. Obviously it only works in a special brewer but the process is very impressive.
When you press Brew, the seal is broken and pressurized water mixes with the coffee and forces its way through the filter into your coffee cup. That's the basics of real brewing but just on a tiny scale.
Who knew?
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